100Test：金融英语新闻China’sVastTelevisionAudienceDrawsinOlympicSponsors
文章作者 100test 发表时间 2008:07:01 10:32:51
来源 100Test.Com百考试题网
China s Vast Television Audience Draws in Olympic Sponsors
By Sam Beattie |
The Summer Olympic Games could prove the winning ticket for foreign brands seeking access to China s large consumer market. Corporate sponsorship of the Beijing Games is at record levels, as companies seek visibility before 1.3-billion Chinese and the world at large. Sam Beattie reports from Beijing.
Earlier this year, China Central Television aired the introduction of the Beijing Olympic Volunteer uniforms live across the nation.
Being China s national broadcaster, CCTV has the ability to reach more than one billion viewers.
Because even minor Olympic events such as uniform unveilings can get major publicity, companies from around the world have paid as much as 100 million dollars to be associated with the Beijing games.
The German sports clothing maker Adidas is a sponsor of the Beijing Olympic Organizing Committee
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