Daphne所属的公司,为 EarthSound 拟定了一份打入台湾市场的行销企划。待众人坐定之后,Daphne带着从容和悦的神情,起身上台开始了这场presentation。 Good afternoon and thank you for coming today. My name is Daphne Fu, and I m the Project Manager in Taipei for Jackson&.Wang. I m here today to present our firm s marketing plan, which is designed to introduce EarthSound s products to the wealthy Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we re excited at the opportunities we see for EarthSound. I hope that some of our excitement will rub off on all of you. 下午好,感谢各位今天的莅临,我是Daphne傅,Jackson&.Wang公司台北地区的项目经理。今天在这里向各位说明本公司的行销企划,是针对贵公司将产品打入富裕的台湾市场所拟定的。根据我们的调查,台湾市场潜藏着丰厚的利润,对于"天籁"所面对的机会,我们感到十分兴奋,希望能把这种感觉传达给在座的各位。 I ll start with a few facts and figures about the health and beauty products market in Taiwan. Next, I ll go over the standard types of advertising that have been successful for these products in Taiwan. Finally, I ll analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details. 我首先会报告一些实际情况与数据,有关台湾健康美容用品的市场;然后,再说明典型的成功广告案例,有关此类产品打入台湾市场的情形。最后,我会分析目前的机会并提出几点建议。简报之后,我将发给各位一本关于这份行销计划的报告书,里面写得非常详细。 Because we all have tight schedules, I d like to introduce the first point, the current state of Taiwan s health and beauty market... 我知道大家都很忙,我想马上就开始介绍今天的第一项主题:台湾健康美容用品的市场现况…… Notes: 1. rub off on 沾到;感染 Rub 原是“磨擦”的意思,而 rub off 则指“擦掉”;rub off on是美式用法,它的意思是“把(某物)擦掉,再把它抹于另一件物品上”,引申有“将个人想法、行为影响了他人或把情绪感染给别人”的喻意。值得注意的是,这个词组是以物为主语,而不是人,请参考本文和下例。 Since you re new to the team, I hope some of my confidence will rub off on you. 你是这个团队的新成员,希望我的信心能感染你。 2. go over 浏览;仔细检查 这个词组有两层意思:一是指把某个文件看过一下或事情讨论一遍,只要得到一个基本概念就好;另一个意思则是精密地审查。 Let s go over some ways to make our office more efficient. 让我们很快地讨论几个使办公室更有效率的办法。 句型总结 ● 说明简报目的 1. I m here today to present our firm s marketing plan. 2. My purpose today is to present our firm s marketing plan. 3. My goal for this meeting is to present our firm s marketing plan. 4. The aim of this presentation is to present our firm s marketing plan. 5. The reason why I m here today is to present our firm s marketing plan. Presenter一站上讲台,不论下面的听众是否知道今天的主题,都要先介绍presentation的目的,这样不仅可以帮助听众了解下面要讲的内容,也是一个最普遍、正式的开场白。"I am here today to..."就是个非常简洁实用的句型。 ● 逐项说明大纲 1. I ll start with... Next,... Finally,... 2. First,... Second,... Third (and last) 3. To begin with... Moving right along,... To close,... 4. I ll open with... Then I ll... And I ll wrap up with... 5. Step one is to... After that we ll... And our final step is to... 说明presentation的目的之后,接下来应该把presentation的大纲按照顺序告诉听众,帮助听众掌握内容的架构。而介绍大纲的关键是要条理分明、次序清楚。例如文中所用的"I ll start with...(一开始是……)Next,...(接下来是……)Finally,...(最后是……)",就是一个很好的例子。 ● 进入正题 1. I d like to introduce the first point - the current state of Taiwan s health and beauty market. 2. Now I ll go over the first point - the current state of Taiwan s health and beauty market. 3. Now I ll review the first point - the current state of Taiwan s health and beauty market. 4. Now I m going to consider the first point - the current state of Taiwan s health and beauty market. 5. It s time to discuss the first point - the current state of Taiwan s health and beauty market. 在开始讨论不同的主题之前,还是要把该段内容的重点提一下,这样可以帮助自己和听众有条理地听和说。I d like to introduce... 是个很普遍的句型,可以清楚的告知观众,就要进入某个主题了。 特别提示 讲台之于演说者有如舞台之于演员。舞台上有些位置会使您成为观众瞩目的焦点;而有些位置却会让观众视而不见。聪明的演说者应学习站在正确的角度上,以适当的位置面对您的观众。 当演讲者做presentation时,讲台放置的位置以中央优于左右两旁,前方(靠近观众)胜于后方,左方又胜过右方。 在presentation时,若是以演讲者为主,则屏幕位置应放置在演讲者的右后侧,这就构成了"人为主,屏幕为辅"的效果。 在presentation时,无论是您的右半边脸较好看,或是左半边脸较迷人,正面整个面对观众是最强势的位置,其次是正面75度角,再而半侧面,背对则最弱。