写作观点：广告对社会的利与弊

文章作者 100test 发表时间 2007:04:05 09:17:59
来源 100Test.Com百考试题网

Arguments
1. Advertisements provide the most direct comprehensive and detailed information.
We get to know about household goods from advertisements.
2. Advertising itself is a business that has provided a great number of jobs.
3. With advertisements, people save a lot of time in shopping, looking for jobs,
etc.
4. Daily life needs advertisements because the main function of advertising is to
disseminate information on commodities, services, culture, employment, student
enrolment and even marriage.
5. A cheerful, witty advertisement makes such a difference to a drab wall or a
newspaper full of news of calamities.
6. Without advertisements, newspapers, commercial radios and television companies
could not survive.
7. You can find a job. rent an apartment, buy or sell a house, etc. by way of
advertising.
8. Advertising is a process of artistic creation.
9. Advertising creates mass markets. Without advertisements, manufacturers may find
it difficult to sell their products.
10. Advertising helps stabilize industry and employment, improves quality, and, by
competition, helps keep prices within bounds.

Counter-arguments
1. Advertisements are imposed upon a captive audience: e.g. on television.
2. Advertisements on TV are a nuisance: they interrupt television programmes at a
shocking frequency.
3. Consumers have to pay more for the goods owing to the advertising expenses: high
prices are maintained by such artificial means.
4. Advertisements are simply misleading and cheating. They are filled with flowery
phrases and empty promises.
5. Fake advertising cheats consumers and, in some serious cases, threatens gullible
peoples lives.
6. Advertisers are inconsiderate to the public. What they care about is making money.
7. Advertisements are not -based on the quality of the goods, but on the principle
that if one keeps talking about the same thing long enough, eventually people will
pay attention to it.
8. Advertisements are an insidious form of brainwashing, using the same techniques,
like slogans, catchphrases, etc.
9. Advertising is offensive: it appeals to baser instincts.
10. Advertising cheapens the quality of life: most ads are in poor taste.