金融词汇TheProduct-Terms产品

文章作者 100test 发表时间 2008:01:25 14:42:42
来源 100Test.Com百考试题网

product
the product is the thing or service that is sold to the customer.

feature
a characteristic of a product that allows for better or easier use. for example, many cars now have airbags, that is a feature.

benefit
the value of a feature to a customer. if a car has an airbag, it is safer. that safety is a benefit.

quality
quality can be defined as the characteristic of a product of being suitable for a certain use, and not breaking down.

warranty
a guarantee of repair or replacement if a product breaks down.

product life cycle
a new feature of a product. in wider terms, it means a new thing or way of doing something that was not done or possible before.

brand
a group of products that share a name and set of characteristics.

differentiation
the process of seeing the differences among products.