商务谈判实例(二)

文章作者 100test 发表时间 2011:07:25 13:13:36
来源 100Test.Com百考试题网

　　商务谈判实例(二)
　　Robert回公司呈报Dan的提案后，老板很满意对方的采购计划.但在折扣方面则希望Robert能继续维持强硬的态度，尽量探出对方的底线。就在这七上七八的价格翘翘板上，双方是否能找到彼此地平衡点呢？请看下面分解:
　　R: Even with volume sales, our coats for the Exec-U-Ciser won’t go down much.
　　D: Just what are you proposing?
　　R: We could take a cut（降低）on the price. But 25% would slash our profit margin（毛利率）.We suggest a compromise？？10%.
　　D: That’s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?
　　R: I don’t think I can change it right now. Why don’t we talk again tomorrow?
　　D: Sure. I must talk to my office anyway. I hope we can find some common ground（共同信念）on this.
　　NEXT DAY
　　D: Robert, I’ve been instructed to reject the numbers you proposed. but we can try to come up with some thing else.
　　R: I hope so, Dan. My instructions are to negotiate hard on this deal？？but I’m try very hard to reach some middle ground（互相妥协）.
　　D: I understand. We propose a structured deal（阶段式和约）. For the first six months, we get a discount of 20%, and the next six months we get 15%.
　　R: Dan, I can’t bring those numbers back to my office？？they’ll turn it down flat（打回票）.
　　D: Then you’ll have to think of something better, Robert.