Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you ll even find advertising in bathroom stalls! 想一想你每天要看到多少广告。杂志广告,电视广告,广播广告等等,甚至在有些地方的洗手间的墙上你都可以看到广告。 You must make a marketing difference. You need a strategy. You have to be distinct. 你必须做一份与众不同的营销计划。你需要策划好,有清楚的目标。 So just how do you stand out from the competition? It s a long, well-thought out process. And it begins with your marketing plan. 那么,你该如何从激烈的竞争中脱颖而出呢?这是一个长远而又需要考虑周详的计划,并且是从你的营销计划开始的。 There are several key factors you must identify to make your marketing plan a strong one: 要想使你自己的营销计划出色的话,以下几点是必须考虑的关键: 1.Who are your potentialcustomers? 你的目标客户是什么样的群体? 2.What s the most effective way to inform your potential customers? 哪种方式可以最有效的将信息传达给你的目标客户? 3.What do your customers want? 更多信息请访问:http://www.24en.com/ 你的客户有什么样的需求? 4.How can you position your product/service in an appealing manner? 你怎样以一种吸引人的方式展现你的产品/服务? 5.Look closely at your target market. What s their age, sex, profession, income level, educational level and residence? 近距离观察一下你的目标市场。了解他们的年龄,性别,职业,收入水平,教育程度,以及居住地等。 If you re selling $70,000 vehicles, it really is a waste of time to target an audience who s making minimum wage. Sure, they may come by the dealership and test drive the car. But will they be able to afford the payments? It may sound like a cold way to approach your marketing strategy but, after all, you re in business to make money. 如果你向低薪人群推销70,000美元的车,那样做只是浪费时间。当然,他们可能会来汽车代理商店试车,但是他们负担得起吗?也许这听起来像是以一种冷酷的方式实现你的营销策略,但是你毕竟也只是想赚钱而已。 Learn all you can about your competitors: 尽可能多的了解你的竞争对手: 1.Who are your nearest direct and indirect competitors? 离你最近的直接对手和间接对手是谁?