汇丰银行商务写作教程（2）

文章作者 100test 发表时间 2007:05:24 11:45:00
来源 100Test.Com百考试题网

开始写作之前要有个计划，这样在写作的时候才会知道自己要写什么、写作的目的是什么，才能更好的考虑用什么样的写作方式。

Chapter 1 Plan

Objectives:

By the end of this chapter, youll be able to plan your writing. Youll do this by deciding:

--why you are writing

--how you want your reader to respond

--what you want your reader to know

Why do you plan?

What is the value of planning? Think about this...

Have you ever sat at your desk not knowing how to begin? Very often, you may find writing difficult because you start writing right away. In other words, you overlook the importance of planning before you write. Unfortunately, "if you fail to plan, you plan to fail." So you need to plan your writing ... and then write according to your plan. If you plan well, your writing is more likely to get the results you want.

How can you plan your writing?

Effective writers use 3 strategies.

WHY are you writing?

WHAT do you want the reader to do?

WHAT does the reader need to know?

These 3 questions provide a good framework for planning. Let’s look at them one by one.

Why are you writing?

The business world is full of busy people. They dont want to waste time reading meaningless letters, memos, faxes and e-mails. They dont want to guess why youre writing to them. Thats why its very important for you to state your purpose for writing very clearly at the beginning.

Look at the following letter:

20 September 200X Mr Robert Roman 13/F 151 Gloucester Rd Wan Chai Hong Kong Dear Mr Roman HSBC CREDIT CARD 5411 8001 7633 8766 Thank you for your letter dated 18 September 200X. We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation. Please therefore pick up your renewed card at your earliest convenience. We are pleased to be of service. Yours sincerely S TSE Simon Tse Customer Service Officer Card Centre

Simons letter is not as effective as it could be. Its actually quite difficult to identify his purpose. You may have had to guess.

Simon probably wanted to do two things:
--to ask Mr Roman to collect his credit card and
--to explain how the annual fee for credit cards is charged.

So, you need to identify your purpose for writing. Your readers need to know why you are writing to them. Therefore, you should state your purpose for writing very clearly at the beginning. You can do this by writing a sentence which begins with a set phrase followed by a verb. For example,

I’m writing to / I would like to…explain / request…

When you use this method to state your purpose, the verb you choose is very important. Why? Because it helps your reader understand why you are writing.

Here are some of the verbs you can use: announce, complain, confirm, explain, inform, notify, propose, request and suggest.转贴于：100Test_商务英语考试