广州市艾思林柯咨询服务有限公司 brandmanager(职位编号:AL-BM-BJ)

文章作者 100test 发表时间 2008:04:16 10:43:39
来源 100Test.Com百考试题网

职位描述：
Responsibilities:
-Provide effective brand management for the assigned brand including budgeting, research and new product development, advertising and consumer promotion, fundamental market and category research, pricing and distribution strategy etc.
-Prepare and implement A&P budget for brands/product group identified as key responsibility to achieve agreed business objectives within approved timing and budget constraints.
-Initiate and manage programs and/or assigned projects in an imaginative, effective and timely manner that complement approved strategy and ensure category sales volume and profit growth opportunities are maximized.
-Control marketing spending within approved level
-Connect with consumers to explore business opportunities & distill strong consumer insights by working closely with marketing research team

Requirements:
-Bachelor degree or above in marketing or business administration
-More than 8 years brand marketing experience at reputable foreign FMCG companies, advertisement or market research agencies
-Excellent interpersonal skills, logical and creative thinking
-Strong planning, data analysis and presentation skills
-Energetic, initiative, open-minded and result oriented
-Good command of English and MS Office
-Able to undertake pressure