广州市艾思林柯咨询服务有限公司 brandmanager(职位编号:AL-BM-SH)

文章作者 100test 发表时间 2008:04:16 10:43:43
来源 100Test.Com百考试题网

职位描述：
Responsibilities:
Provide effective brand management for the assigned brand including budgeting, research and new product development, advertising and consumer promotion, fundamental market and category research, pricing and distribution strategy etc.
Prepare and implement A&P budget for brands/product group identified as key responsibility to achieve agreed business objectives within approved timing and budget constraints.
Initiate and manage programs and/or assigned projects in an imaginative, effective and timely manner that complement approved strategy and ensure category sales volume and profit growth opportunities are maximized.
Control marketing spending within approved level
Connect with consumers to explore business opportunities & distill strong consumer insights by working closely with marketing research team
Requirements:
Bachelor degree or above in marketing or business administration
More than 8 years brand marketing experience at reputable foreign FMCG companies, advertisement or market research agencies
Excellent interpersonal skills, logical and creative thinking
Strong planning, data analysis and presentation skills
Energetic, initiative, open-minded and result oriented
Good command of English and MS Office
Able to undertake pressure